Module 3

Market Power

In an increasingly crowded and AI-enabled market, agencies that lack clear positioning and pricing power risk becoming interchangeable vendors. This module helps agencies sharpen their point of view, evolve their service model, and design pricing and offerings that reflect the strategic value they bring, strengthening both their competitive position and long-term valuation.

Example Topics:

Positioning & Specialization To Meet The Moment

The New Pricing Models & Value Design

Productized Services