Q1 2025 Agency Talent Survey

The Talent Reckoning:

Bright Spots, Blind Spots & What’s Next for Agencies

The agency business is at a serious inflection point. Talent has become both the biggest asset and the biggest vulnerability, prompting urgent questions about how to retain, grow, and inspire teams in a shifting industry. The Talent Reckoning explores the current state of agency talent through the lens of a wide-reaching survey, capturing insights from hundreds of professionals across disciplines, agency sizes, and leadership levels. This report reveals both Bright Spots—areas where agencies are thriving—and Blind Spots—critical gaps that are holding them back. From surprising optimism around compensation and hybrid-work models to alarming disconnects around training, attrition, and career growth, the findings paint a complex but actionable picture. The presentation concludes with five clear, future-forward recommendations designed to help agencies begin to evolve their models, structures, and culture to better meet the moment.